Private Label Journalism?

Would you pay a journalist to personally gather the news for you?

Interesting story today in Techcrunch about Global for Me, self-touted as “the home of journalism for YOU – your choice, your story – provided for YOU by some of the best reporters in the business.”

The story is here..Would You Pay A Journalist To Report The News You Want To Read?

Is this micro-mass customization of journalism?  Or is this more like blog aggregation with a better business model for the Journalists?  Is this some form of reverse Samizdat?