Attentionization

Visit Minonline.com to read Domenic Venuto’s latest column:  Data is Sexy.  Domenic is an SVP at Razorfish and has worked with some really great publishing and media brands like Dow Jones and Conde Nast.  His team built the recently deceased Portfolio.com.

Here is an excerpt:

Data is now sexy. Very sexy. At the same time that publishers were looking to capture market share online they realized they sit on a gold mine of information that isn’t used anywhere near its potential. The customer data they were collecting in different databases across their organization and, sometimes with third parties, would allow them to better monetize their smaller audiences, not just for advertisers but for themselves.

So true.

My next Minsider column:  ‘You are your audience‘, should be up any day now!