Forrester: Interactive Spend nearly $55 billion by 2014
Yesterday Shar VanBoskirk, a analyst with Forrester, presented her report on Interactive Marketing Spend through 2014. The full report will show up on the Forrester site sometime in early june.
The Growth Curve as Forrester Sees it
Previewed last month at Forrester’s Marketing Forum, the preview report predicts that marketer spend across display media, search, email, mobile and social media to reach nearly $55 billion by 2014.
This is a good overview of the market potential with some graphs that are useful for presentations.
This report comes out at a time when growth in interactive ad spend has reportedly slowed for the first time ever, according to the IAB.
It will be interesting to see if the full report take into account the latest numbers from Google.
